Web Sites
Advice: MyTwitBook – a parent’s guide to social media – Part Two
Last month, I outlined what social media is, and began to give you, the parent, a quick primer on some of the big players (if you can’t get a hold of last month’s Bellarines Best, just head to rebusiness.com.au for a quick recap). We covered SMSs, MySpace and the wonderful world of Blogging, but we saved the best till last…
Advice: MyTwitBook – a parent’s guide to social media – Part One
Part One: Baby-boomers, Gen Y, Gen X, Gen *whatever* – one thing I know for sure is that the generations are slowly becoming separated by the tyranny of new technology – more so by the pace at which new technology evolves. For parents, the issue is two-fold: 1) where are my children going on the internet? and 2) what harm/good my children be able to do?
Advice: Psst… what’s the password?
Passwords, PIN numbers and security access codes – they seem like the bane of 21st century living. It’s so easy to forget which combination goes with which web site or with which credit card. Remembering passwords is almost a skill in itself. But with more and more of our lives going online, the first and foremost line of defence against unwanted intruders is the strength of our passwords.
Advice: How to turn web visitors into web customers
In 1943, Abraham Maslow proposed his “hierarchy of needs” – food, safety, love, respect & acceptance – a series of 5 levels that were the building blocks for every human’s existence. In 2009, I’m proposing a new set of 5 ‘needs’ to be able to turn a web visitor into a customer.
Advice: The ‘one percenters’ – a list of small things every business should/shouldn’t do
If the world of business was able to borrow just one phrase from the world of AFL Football, then I’d hope it was the concept of the ‘one percenters’ – the idea that it’s all the little tiny things that players do that win the game for their team. Get enough ‘one percenters’ going your [...]
Advice: Twitter 101: A primer…
So… what is Twitter? Ah, the multi-million dollar question… Perhaps it’s easier to answer what Twitter is *not*, first:
• Twitter is not exactly like a chat program (MSN, iChat, Skype, etc), but it does let you communicate back and forth with friends
• Twitter is not exactly like sending an SMS from your phone, but it does let you broadcast news and other messages to many people
• Twitter is not exactly like a blog, although it does let you get to know people over time
• Twitter is not exactly like Facebook, although it does let you find people and see what they’re up to
• Twitter is not just a fad – it fills the otherwise empty niche of ‘real-time written communication’ – although it seems to be the mainstream media’s darling this year!
What Twitter *is*, is a free system of writing messages of no more than 140 characters, so that anyone in the world who is also on Twitter can *follow* you, and thereby follow the stream of messages you’re writing.
Folio: Tinybeans.com logo
Working remotely with a client based in Sydney, the brief was to fully develop his business from his initial mockup, to a fully formed web application.
Advice: Search Engine Optimisation 101
Search engine *what*? Yes, yes, sorry if I use too many ‘big words’ this month, but for a lot of businesses, ‘optimising’ your site so that it appears higher in the big search engines is well worth the effort.
So, up front: what is search engine optimisation?
SEO (*much* easier to write than ’search engine optimisation’) is the process of preparing your web site so that it ranks higher on the search results page of a search engine. The aim is to be seen before your competition – and even though it may or may not result in more clicks through to your web site, at least you were *found* – from that position, you can work on ways to increase your conversion/click-through rate. If you consider the reverse position, where your web site does not feature at all for a given search, then trivial things like your conversion rate won’t matter at all if no-one can find you.
So how the heck to we make sure our site is featured prominently for any given search? And how do I make sure my site is listed before my competitor’s site?
Well, I’m glad you asked. Read on…
News: Introducing MyPerfect.com.au
Introducing MyPerfect.com.au – a locally built internet empire with global aspirations.
Advice: A coffee and a blog for breakfast
How do you start your day? Coffee, tea or fresh OJ? Perhaps a slice of toast and the morning paper? For a lot of the population, it’s not only the morning wake-up routine, but it’s also their chance to get their daily dose of news and events.
Newspapers are still a fresh and consistent source of local and regional news and events, with their wide range of columns and inserts, but (you *knew* there was a ‘but’ coming, didn’t you?) newspapers are edited for the general population, with general interest and general topics that generally please everyone…
Let me show you a way to pick and choose your own topics of interest from around the world, and roll-your-own newspaper, so that you can start the day with your perfect selection of news, columns, and advice – and begin your day with coffee and a blog for breakfast.