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News: Online Marketer Sydney 2011 – Day 5 Photos: Speaker’s Dinner & SMX Elite
The final instalment!
Photo highlights from Day 5 of the Sydney Online Marketer conference – the International Speakers’ Dinner and SMX Elite, both held at the historic Qstation, in Manly.
Many thanks to Barry, Lisa and Paula for their support and energy over the 5 days, and to all the speakers and fellow attendees for making it such a hugely fun and valuable learning experience.
News: Online Marketer Sydney 2011 – Day 4 Photos: SMX, Site Clinic & Bootcamp
Lots’n'lots of highlights from Day 4 of the Online Marketer conference in Sydney Australia, 2011. SMX and SMX Bootcamp in full swing; excitement in the Expo Hall; Video Interviews; and ending with the traditional Site Clinic and prize draws.
News: Online Marketer Sydney 2011 – Day 3 Photos: eMetrics, SMX & Bootcamp
Whew – photo highlights from the *big* day: eMetrics Day 2 upstairs; SMX day one downstairs; plus Bootcamp running all day in the Expo hall. Oh, and the expo hall, too.
Advice: The four passwords you need to truly own your website
Ah – it’s becoming more and more common: businesses with web sites that, well, don’t kinda work – and once the owners realise this, it seems like it’s more trouble than it’s worth to move on…
The major barrier to moving is not the plethora of other web designers, web hosting companies or business consultants peddling thier advice (ahem), but rather, the confusion surrounding what username and password allows who to do what, and which key opens which door and… …and… …well I may as well stay where I was.
Fear not!
Let me explain the four places you need to write down your username and password to truly take control of your web site – from both a management point of view AND a legal ownership point of view.
Pencils ready? Commence!
Advice: Content > SEO > SEM (Content is king)
A fairly striking contrast of events this week prompted this article – earlier this week, I attended the Search Marketing Expo in Melbourne, a two-day program covering all aspects of how to understand search engines (mostly Google!), and ultimately how to get your site to rank higher for your keywords. It’s a pseudo-science, in that the rules change every alternate month, but it is a noble goal – to make your site as ready as it can be to be found by your customers.
In stark contrast, a new client this week needed help with their web site – after paying for ads on some major search engines each month, they found that their visitors to their web site weren’t hanging around, and most certainly weren’t turning into customers.
The short version: the client had been paying for visitors, instead of earning them. Not the best.
Let’s take a look at how to make your web site work *for* you, organically, without throwing cash at the search engines.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 1 Photos
Back at SMX once more, this time a lot closer to home! In their inaugural Melbourne event, a combined SMX/eMetrics program arrived under the banner of Online Marketer. While the hashtags for Twitter were a little muddled (#emetrics – but only for day one, #smx – but more predominant on day two, and #ommel for both days), at least the new name had begun to catch on, so by SMX Sydney in 2011, it’ll be second nature.
Huge thanks to Barry, Lisa and Paula, and to the wonderful array of local and international speakers for their time, effort, and expertise. The main conference stream went from serious to advanced topics, and the ever-popular (and free!) Bootcamp stream was excellent for both novices learning about SEO/SEM/social media – but also for those already in the know, to catch up on the latest trends in the industry.
What follows is a selection of the many hundreds of photos from Day One of the conference. Feel free to copy and paste them into your blogs or tweets and give them some captions.
Advice: MyTwitBook – a parent’s guide to social media – Part Two
Last month, I outlined what social media is, and began to give you, the parent, a quick primer on some of the big players (if you can’t get a hold of last month’s Bellarines Best, just head to rebusiness.com.au for a quick recap). We covered SMSs, MySpace and the wonderful world of Blogging, but we saved the best till last…
Advice: MyTwitBook – a parent’s guide to social media – Part One
Part One: Baby-boomers, Gen Y, Gen X, Gen *whatever* – one thing I know for sure is that the generations are slowly becoming separated by the tyranny of new technology – more so by the pace at which new technology evolves. For parents, the issue is two-fold: 1) where are my children going on the internet? and 2) what harm/good my children be able to do?
Advice: Psst… what’s the password?
Passwords, PIN numbers and security access codes – they seem like the bane of 21st century living. It’s so easy to forget which combination goes with which web site or with which credit card. Remembering passwords is almost a skill in itself. But with more and more of our lives going online, the first and foremost line of defence against unwanted intruders is the strength of our passwords.