Web Metrics
News: Online Marketer Sydney 2011 – Day 3 Photos: eMetrics, SMX & Bootcamp
Whew – photo highlights from the *big* day: eMetrics Day 2 upstairs; SMX day one downstairs; plus Bootcamp running all day in the Expo hall. Oh, and the expo hall, too.
News: Online Marketer Sydney 2011 – Day 2 Photos: eMetrics
First look at some photo highlights from Day 2 of the Sydney Online Marketer conference, Wednesday April 13th – the first day of the eMetrics stream.
Advice: Content > SEO > SEM (Content is king)
A fairly striking contrast of events this week prompted this article – earlier this week, I attended the Search Marketing Expo in Melbourne, a two-day program covering all aspects of how to understand search engines (mostly Google!), and ultimately how to get your site to rank higher for your keywords. It’s a pseudo-science, in that the rules change every alternate month, but it is a noble goal – to make your site as ready as it can be to be found by your customers.
In stark contrast, a new client this week needed help with their web site – after paying for ads on some major search engines each month, they found that their visitors to their web site weren’t hanging around, and most certainly weren’t turning into customers.
The short version: the client had been paying for visitors, instead of earning them. Not the best.
Let’s take a look at how to make your web site work *for* you, organically, without throwing cash at the search engines.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 1 Photos
Back at SMX once more, this time a lot closer to home! In their inaugural Melbourne event, a combined SMX/eMetrics program arrived under the banner of Online Marketer. While the hashtags for Twitter were a little muddled (#emetrics – but only for day one, #smx – but more predominant on day two, and #ommel for both days), at least the new name had begun to catch on, so by SMX Sydney in 2011, it’ll be second nature.
Huge thanks to Barry, Lisa and Paula, and to the wonderful array of local and international speakers for their time, effort, and expertise. The main conference stream went from serious to advanced topics, and the ever-popular (and free!) Bootcamp stream was excellent for both novices learning about SEO/SEM/social media – but also for those already in the know, to catch up on the latest trends in the industry.
What follows is a selection of the many hundreds of photos from Day One of the conference. Feel free to copy and paste them into your blogs or tweets and give them some captions.
Advice: Mind the gap
I’ve been out and about some local businesses in the past couple of weeks, gathering support for advertising for a cookbook fundraiser for my kids’ school.
Almost all businesses I’ve approached have expressed interest in the project – yet the thing I’ve been struck by is the yawning gulf between those businesses who could instantly identify that a) this was or wasn’t their target market, and b) that the price point was or wasn’t within their marketing budget.
The fact that the majority of businesses couldn’t identify two of their fundamental business metrics (target market/marketing budget) is more than a little scary.
With secure knowledge of these two fundamentals, you can quickly rule in or out the opportunity. In an effort to try to get to this easy-to-decide method of ruling opportunities in or out, let’s take a moment to explore market share, and see if we can close the knowledge gap just a little bit!
Advice: How to turn web visitors into web customers
In 1943, Abraham Maslow proposed his “hierarchy of needs” – food, safety, love, respect & acceptance – a series of 5 levels that were the building blocks for every human’s existence. In 2009, I’m proposing a new set of 5 ‘needs’ to be able to turn a web visitor into a customer.
Advice: The Wonders of Web Site Statistics
Marketing is vital for any business – it’s simply the act of getting your name out there in a controlled and positive way. Nine times out of ten, though, marketing is almost impossible to measure: apart from focus groups, surveys and TV ratings, any effort you spend on marketing tends to pay off as a rather long term positive ‘aura’ surrounding your business. It’s all a bit ‘woofy’, but it does add up eventually.
Enter web site statistics: whether you have a tiny one-page ‘contact me’ web site, or a small brochure online, or a larger ecommerce or content-based web site, every person that visits your web site leaves their own individual, indelible mark.