Typography
Folio: Cheryl Pearson Florist – Business Cards
First impressions last. And what better first impression can you make for a high-quality florist, than to simply show off their beautiful flowers?
Advice: The intangible tangibles of good design
Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business – at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business – but let me add in one more to the mix: good design.
Advice: How to design (or redesign) your logo – Part Two: Fonts
The fonts you use in your logo go a very long way towards defining how you look to your customers. But with thousands of fonts out there to choose from, and virtually none to play with in a Font Menu on your typical computer, where do you start?