SEO
Advice: The Wonders of Web Site Statistics
Marketing is vital for any business – it’s simply the act of getting your name out there in a controlled and positive way. Nine times out of ten, though, marketing is almost impossible to measure: apart from focus groups, surveys and TV ratings, any effort you spend on marketing tends to pay off as a rather long term positive ‘aura’ surrounding your business. It’s all a bit ‘woofy’, but it does add up eventually.
Enter web site statistics: whether you have a tiny one-page ‘contact me’ web site, or a small brochure online, or a larger ecommerce or content-based web site, every person that visits your web site leaves their own individual, indelible mark.
Advice: Googling 101: How to get better results from your Google Searches.
Just like getting to know your way around your local library, you really have to get to know Google if you want to find things faster and easier – the good news is that there are many tips, tricks and techniques to getting the most out of searching for things on the internet – so sit back, and I’ll show you some of the best ones.