SEO
News: Online Marketer Sydney 2011 – Day 5 Photos: Speaker’s Dinner & SMX Elite
The final instalment!
Photo highlights from Day 5 of the Sydney Online Marketer conference – the International Speakers’ Dinner and SMX Elite, both held at the historic Qstation, in Manly.
Many thanks to Barry, Lisa and Paula for their support and energy over the 5 days, and to all the speakers and fellow attendees for making it such a hugely fun and valuable learning experience.
News: Online Marketer Sydney 2011 – Day 4 Photos: SMX, Site Clinic & Bootcamp
Lots’n'lots of highlights from Day 4 of the Online Marketer conference in Sydney Australia, 2011. SMX and SMX Bootcamp in full swing; excitement in the Expo Hall; Video Interviews; and ending with the traditional Site Clinic and prize draws.
News: Online Marketer Sydney 2011 – Day 3 Photos: eMetrics, SMX & Bootcamp
Whew – photo highlights from the *big* day: eMetrics Day 2 upstairs; SMX day one downstairs; plus Bootcamp running all day in the Expo hall. Oh, and the expo hall, too.
News: Online Marketer Sydney 2011 – Day 2 Photos: eMetrics
First look at some photo highlights from Day 2 of the Sydney Online Marketer conference, Wednesday April 13th – the first day of the eMetrics stream.
News: Online Marketer Sydney 2011 – Day 1 Photos: Mobile Marketing Workshop
First cut of photo highlights from Sydney’s Mobile Marketing Workshop, Tuesday April 12th, 2011.
Advice: Content > SEO > SEM (Content is king)
A fairly striking contrast of events this week prompted this article – earlier this week, I attended the Search Marketing Expo in Melbourne, a two-day program covering all aspects of how to understand search engines (mostly Google!), and ultimately how to get your site to rank higher for your keywords. It’s a pseudo-science, in that the rules change every alternate month, but it is a noble goal – to make your site as ready as it can be to be found by your customers.
In stark contrast, a new client this week needed help with their web site – after paying for ads on some major search engines each month, they found that their visitors to their web site weren’t hanging around, and most certainly weren’t turning into customers.
The short version: the client had been paying for visitors, instead of earning them. Not the best.
Let’s take a look at how to make your web site work *for* you, organically, without throwing cash at the search engines.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 1 Photos
Back at SMX once more, this time a lot closer to home! In their inaugural Melbourne event, a combined SMX/eMetrics program arrived under the banner of Online Marketer. While the hashtags for Twitter were a little muddled (#emetrics – but only for day one, #smx – but more predominant on day two, and #ommel for both days), at least the new name had begun to catch on, so by SMX Sydney in 2011, it’ll be second nature.
Huge thanks to Barry, Lisa and Paula, and to the wonderful array of local and international speakers for their time, effort, and expertise. The main conference stream went from serious to advanced topics, and the ever-popular (and free!) Bootcamp stream was excellent for both novices learning about SEO/SEM/social media – but also for those already in the know, to catch up on the latest trends in the industry.
What follows is a selection of the many hundreds of photos from Day One of the conference. Feel free to copy and paste them into your blogs or tweets and give them some captions.
Advice: Search Engine Optimisation 101
Search engine *what*? Yes, yes, sorry if I use too many ‘big words’ this month, but for a lot of businesses, ‘optimising’ your site so that it appears higher in the big search engines is well worth the effort.
So, up front: what is search engine optimisation?
SEO (*much* easier to write than ‘search engine optimisation’) is the process of preparing your web site so that it ranks higher on the search results page of a search engine. The aim is to be seen before your competition – and even though it may or may not result in more clicks through to your web site, at least you were *found* – from that position, you can work on ways to increase your conversion/click-through rate. If you consider the reverse position, where your web site does not feature at all for a given search, then trivial things like your conversion rate won’t matter at all if no-one can find you.
So how the heck to we make sure our site is featured prominently for any given search? And how do I make sure my site is listed before my competitor’s site?
Well, I’m glad you asked. Read on…
Folio: How Bazaar Antiques
How Bazaar Antiques is a large warehouse full of wonderful and truly bizarre antiques and collectables. Packed to the rafters with all manner of furniture, garagenalia and valuable antiques, How Bazaar is literally overflowing with many tens of thousands of precious items.
