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Advice: Finding your virtual salesman
This month is a weird topic, but stick with me: the challenge to you as a business owner is to find yourself a virtual salesperson. Let me explain. A *virtual* salesman is a person who is not employed by your business whatsoever, but has a vested interest in actively telling others about your business, your products, and the wonderful service you provide. The trick is in finding them.
Folio: searchenginecollege.com t-shirt concept
Search Engine College needs a new t-shirt design for the forthcoming Search Marketing Expo in Sydney in a few months SMX… Here’s my submission…
Advice: Online & Offline Marketing: Perfect Partners.
Marketing your business is both a dark art, and an inspired work – that is, even with the best of intentions, marketing is a lot of trial and error, and plenty of hit and miss. Sometimes you make gains with bold new initiatives, but other times you’re just one of the many messages that radiates daily from the business world.
Advice: The customer is always right. But can they also be horribly, horribly wrong…?
Sometimes our customers and our clients earnestly and confidently choose their own path, regardless of our best advice, or our best suggestions of ‘top quality’ products and services. Inevitably, this leads to later dissatisfaction, and distrust in our products and services, and a lack of respect for our business. Even with the best of intentions by both parties, wrong choices can accumulate, and result in bad relationships.
Given that we don’t want this to happen, here’s my list of ways to improve your odds of making sure your customers can make decisions that are both right AND correct.