Logo Design
Advice: The ‘one percenters’ – a list of small things every business should/shouldn’t do
If the world of business was able to borrow just one phrase from the world of AFL Football, then I’d hope it was the concept of the ‘one percenters’ – the idea that it’s all the little tiny things that players do that win the game for their team. Get enough ‘one percenters’ going your [...]
Advice: A glimpse into the process of refreshing a logo…
The following is a real-life case study of a logo refresh – where the client is wanting to refresh their whole business focus, and starting with their main item of branding: their logo.
Folio: Tinybeans.com logo
Working remotely with a client based in Sydney, the brief was to fully develop his business from his initial mockup, to a fully formed web application.
Folio: Cheryl Pearson Florist – Business Cards
First impressions last. And what better first impression can you make for a high-quality florist, than to simply show off their beautiful flowers?
Advice: Online & Offline Marketing: Perfect Partners.
Marketing your business is both a dark art, and an inspired work – that is, even with the best of intentions, marketing is a lot of trial and error, and plenty of hit and miss. Sometimes you make gains with bold new initiatives, but other times you’re just one of the many messages that radiates daily from the business world.
Advice: Reviewing and re-invigorating your business in 2008
The smaller a business you are, the more your own personal ethos infiltrates your business, to the point where your business reflects the person *you* are, and vice-versa – in effect, your own values and beliefs shape your business, and hence how your customers perceive your business – your brand.
Advice: Finding the right metaphor – if you know what I mean…
Getting a difficult message across in a crowded marketplace is always a challenge. Whether your business has a unique product or service, or you need to educate your market even before you can consider offering them your product or service, one of the best tools you can use is a good metaphor.
By using the right language, you can make a complicated message more understandable to more people. Let me show you the benefits of using metaphors to get your message across.
Advice: The intangible tangibles of good design
Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business – at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business – but let me add in one more to the mix: good design.
Advice: How to design (or redesign) your Logo – Part Three: Colours
The colours you use in your logo help to promote your image in the most subtle of ways – by the power of association. Furthermore, the *number* of colors you use in your logo impacts on the options when reproducing your logo, and the costs thereof – so to make the most of your choices, here’s some practical advice on how to select the best colours for your logo design or redesign.
Advice: How to design (or redesign) your logo – Part Two: Fonts
The fonts you use in your logo go a very long way towards defining how you look to your customers. But with thousands of fonts out there to choose from, and virtually none to play with in a Font Menu on your typical computer, where do you start?