Internet & Technology
News: Online Marketer Sydney 2011 – Day 5 Photos: Speaker’s Dinner & SMX Elite
The final instalment!
Photo highlights from Day 5 of the Sydney Online Marketer conference – the International Speakers’ Dinner and SMX Elite, both held at the historic Qstation, in Manly.
Many thanks to Barry, Lisa and Paula for their support and energy over the 5 days, and to all the speakers and fellow attendees for making it such a hugely fun and valuable learning experience.
News: Online Marketer Sydney 2011 – Day 4 Photos: SMX, Site Clinic & Bootcamp
Lots’n'lots of highlights from Day 4 of the Online Marketer conference in Sydney Australia, 2011. SMX and SMX Bootcamp in full swing; excitement in the Expo Hall; Video Interviews; and ending with the traditional Site Clinic and prize draws.
News: Online Marketer Sydney 2011 – Day 3 Photos: Harbour Cruise
Photo highlights from the Sydney Harbour Cruise, from the Online Marketer conference, April 2011.
News: Online Marketer Sydney 2011 – Day 3 Photos: eMetrics, SMX & Bootcamp
Whew – photo highlights from the *big* day: eMetrics Day 2 upstairs; SMX day one downstairs; plus Bootcamp running all day in the Expo hall. Oh, and the expo hall, too.
News: Online Marketer Sydney 2011 – Day 2 Photos: eMetrics
First look at some photo highlights from Day 2 of the Sydney Online Marketer conference, Wednesday April 13th – the first day of the eMetrics stream.
News: Online Marketer Sydney 2011 – Day 1 Photos: Mobile Marketing Workshop
First cut of photo highlights from Sydney’s Mobile Marketing Workshop, Tuesday April 12th, 2011.
Advice: The four passwords you need to truly own your website
Ah – it’s becoming more and more common: businesses with web sites that, well, don’t kinda work – and once the owners realise this, it seems like it’s more trouble than it’s worth to move on…
The major barrier to moving is not the plethora of other web designers, web hosting companies or business consultants peddling thier advice (ahem), but rather, the confusion surrounding what username and password allows who to do what, and which key opens which door and… …and… …well I may as well stay where I was.
Fear not!
Let me explain the four places you need to write down your username and password to truly take control of your web site – from both a management point of view AND a legal ownership point of view.
Pencils ready? Commence!
Advice News: Epoch: the end of one era – the start of the next
This month marks a major shift in my business life: I’m changing from a solo consultant to joining the full-time workforce. Yes, I’ve been seduced by the Dark Side. They have cookies.
Rebusiness, Andrew Ballard, and this blog will still remain, however from here on in, I’ll be a little more selective in the clients and projects I take on out of ‘work’.
I thought that after 11 years of business in this mode, I’d go back through my archives and tease out some revealing insights from my records, to give you a brief glimpse into the life of a solo consultant.
So sit back, relax, and help me unravel some of the deepest and darkest secrets (??) of the solo entrepreneur. I’ll bring the cookies.
Advice: Content > SEO > SEM (Content is king)
A fairly striking contrast of events this week prompted this article – earlier this week, I attended the Search Marketing Expo in Melbourne, a two-day program covering all aspects of how to understand search engines (mostly Google!), and ultimately how to get your site to rank higher for your keywords. It’s a pseudo-science, in that the rules change every alternate month, but it is a noble goal – to make your site as ready as it can be to be found by your customers.
In stark contrast, a new client this week needed help with their web site – after paying for ads on some major search engines each month, they found that their visitors to their web site weren’t hanging around, and most certainly weren’t turning into customers.
The short version: the client had been paying for visitors, instead of earning them. Not the best.
Let’s take a look at how to make your web site work *for* you, organically, without throwing cash at the search engines.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.