Corporate Identity
Advice: Communicating Your Message
We live in world of marketing buzz and hype, where we are bombarded daily with hundreds of messages all telling us what is or isn’t good for us. Every day, new ways of cutting through the volume of advertisements and marketing hype have to be invented to get some sort of traction in the marketplace – even if only for a short time before the next “big thing” arrives.
Advice: How to design (or redesign) your Logo – Part Three: Colours
The colours you use in your logo help to promote your image in the most subtle of ways – by the power of association. Furthermore, the *number* of colors you use in your logo impacts on the options when reproducing your logo, and the costs thereof – so to make the most of your choices, here’s some practical advice on how to select the best colours for your logo design or redesign.
Advice: How to design (or redesign) your logo – Part Two: Fonts
The fonts you use in your logo go a very long way towards defining how you look to your customers. But with thousands of fonts out there to choose from, and virtually none to play with in a Font Menu on your typical computer, where do you start?
Advice: Top 5 reasons to register a domain name
A lot of you reading this could already guess at least 3 or 4 of the main reasons to register a domain name for your business – but it’s something that a lot of small business and soloists overlook – and in the interests of all, it’s worth a refresh.
So I present to you the Top 5 Reasons To Register A Domain Name For Your Business. Beginning with…