Corporate Identity
Folio: Possibly the most beautiful desktop wallpapers/backgrounds ever…
Ten pictures in all, in various sizes, optimised for most common screen sizes. If there’s need for even higher quality images, just leave a comment asking for your particular resolution.
Folio: searchenginecollege.com t-shirt concept
Search Engine College needs a new t-shirt design for the forthcoming Search Marketing Expo in Sydney in a few months SMX… Here’s my submission…
Advice: A glimpse into the process of refreshing a logo…
The following is a real-life case study of a logo refresh – where the client is wanting to refresh their whole business focus, and starting with their main item of branding: their logo.
Folio: Cheryl Pearson Florist – Business Cards
First impressions last. And what better first impression can you make for a high-quality florist, than to simply show off their beautiful flowers?
Advice: Online & Offline Marketing: Perfect Partners.
Marketing your business is both a dark art, and an inspired work – that is, even with the best of intentions, marketing is a lot of trial and error, and plenty of hit and miss. Sometimes you make gains with bold new initiatives, but other times you’re just one of the many messages that radiates daily from the business world.
Advice: Reviewing and re-invigorating your business in 2008
The smaller a business you are, the more your own personal ethos infiltrates your business, to the point where your business reflects the person *you* are, and vice-versa – in effect, your own values and beliefs shape your business, and hence how your customers perceive your business – your brand.
Advice: What’s in a name? A guide to choosing a name for your new business, product, or web site
Let’s start at the very beginning (a very good place to start) – when you start a business, you get a one-time opportunity to choose a name for your venture – something that will make a really positive statement about your business the very instant it is seen or heard. A chance to impress…
Advice: Finding the right metaphor – if you know what I mean…
Getting a difficult message across in a crowded marketplace is always a challenge. Whether your business has a unique product or service, or you need to educate your market even before you can consider offering them your product or service, one of the best tools you can use is a good metaphor.
By using the right language, you can make a complicated message more understandable to more people. Let me show you the benefits of using metaphors to get your message across.
Advice: The intangible tangibles of good design
Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business – at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business – but let me add in one more to the mix: good design.
Advice: Communicating Your Message
We live in world of marketing buzz and hype, where we are bombarded daily with hundreds of messages all telling us what is or isn’t good for us. Every day, new ways of cutting through the volume of advertisements and marketing hype have to be invented to get some sort of traction in the marketplace – even if only for a short time before the next “big thing” arrives.