Business Systems
News: Online Marketer Sydney 2011 – Day 2 Photos: eMetrics
First look at some photo highlights from Day 2 of the Sydney Online Marketer conference, Wednesday April 13th – the first day of the eMetrics stream.
Advice: What Happens When You Die?
Don’t panic – I’m not talking medical nor theological here – I’m talking purely about you and your business. If you were looking for the medical or theological aspects, try Wikipedia.org, Google, or even progressbaroflife.com.
The phrase ‘what happens if you die’ is one that I’ve heard a lot in my business. To date, I think every major client has asked me that question at some point in our partnerships. While it’s kinda nice that your clients are enquiring about your long-term health and your ability to cross the road without getting hit by a bus, they actually have a point – what would happen to their business if I dropped off the planet – and what would happen to *my* business, and my family, if I wasn’t around?
Lots of things to talk about, namely: chain of command; systems and processes; and the concepts of proprietary vs open source. Still here? Good. No-one’s getting any younger!
Advice: How to turn web visitors into web customers
In 1943, Abraham Maslow proposed his “hierarchy of needs” – food, safety, love, respect & acceptance – a series of 5 levels that were the building blocks for every human’s existence. In 2009, I’m proposing a new set of 5 ‘needs’ to be able to turn a web visitor into a customer.
Folio: Hendrey Consulting
Hendrey Consulting came to ReBusiness late in 2008 in need of a business system – an automated assistant to keep track of their inbound, in-progress, and outbound property valuations.
Advice: Crossing the digital divide: 5 steps to filing with style
The ‘digital divide’ is said to delineate ‘Generation X’ from ‘Generation Y’ – those who grew up with personal computers vs those who grew up before them. While the definitions of the range of ages of these two generations differs depending on who you talk to, I would suggest that it’s not so much age-based, but confidence-based.
That said, let me pose a few typical computer filing situations, and show you how to ‘file with style’ in the virtual world, and feel more confident with your own digital information.
Advice: Online & Offline Marketing: Perfect Partners.
Marketing your business is both a dark art, and an inspired work – that is, even with the best of intentions, marketing is a lot of trial and error, and plenty of hit and miss. Sometimes you make gains with bold new initiatives, but other times you’re just one of the many messages that radiates daily from the business world.
Advice: Good Cop/Bad Cop: outsourcing your Accounts Dept.
When you’re running a small business, it’s hard enough job to separate your working life from your personal life – but when you add to that equation the constant task of invoicing and chasing up debtors, it might be time to call in a Bad Cop.
Advice: Expert systems: automating your brain
It’s not as scary as it sounds – by using an expert system to automate repetitive, but specialist tasks unique to your business, you can save time, offload tasks, or put your ‘brain’ online for profit. So, who’s first for an electronic cerebrectomy then?
Right off the bat, let’s tackle the most obvious question: what is an expert system?