Advertising
Advice: The ‘one percenters’ – a list of small things every business should/shouldn’t do
If the world of business was able to borrow just one phrase from the world of AFL Football, then I’d hope it was the concept of the ‘one percenters’ – the idea that it’s all the little tiny things that players do that win the game for their team. Get enough ‘one percenters’ going your [...]
Advice: Online & Offline Marketing: Perfect Partners.
Marketing your business is both a dark art, and an inspired work – that is, even with the best of intentions, marketing is a lot of trial and error, and plenty of hit and miss. Sometimes you make gains with bold new initiatives, but other times you’re just one of the many messages that radiates daily from the business world.