News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 1 Photos
Back at SMX once more, this time a lot closer to home! In their inaugural Melbourne event, a combined SMX/eMetrics program arrived under the banner of Online Marketer. While the hashtags for Twitter were a little muddled (#emetrics – but only for day one, #smx – but more predominant on day two, and #ommel for both days), at least the new name had begun to catch on, so by SMX Sydney in 2011, it’ll be second nature.
Huge thanks to Barry, Lisa and Paula, and to the wonderful array of local and international speakers for their time, effort, and expertise. The main conference stream went from serious to advanced topics, and the ever-popular (and free!) Bootcamp stream was excellent for both novices learning about SEO/SEM/social media – but also for those already in the know, to catch up on the latest trends in the industry.
What follows is a selection of the many hundreds of photos from Day One of the conference. Feel free to copy and paste them into your blogs or tweets and give them some captions.
Advice: Two $100 products that will save your digital life.
I’m not sure if it’s the weather, the power, or the fact that I’ve worn through the metal on my metal-body laptop from using it for 12 hours a day for the last 3 years – but I recently had a fairly major hard drive failure – my first big one for well over a decade.
Did I panic? Of course. What’s not to panic about when 16 years of emails suddenly vanish, not toe mention the client files you were working on just the evening before.
The solution is to double-up your backup. Here’s how.
Advice: Mind the gap
I’ve been out and about some local businesses in the past couple of weeks, gathering support for advertising for a cookbook fundraiser for my kids’ school.
Almost all businesses I’ve approached have expressed interest in the project – yet the thing I’ve been struck by is the yawning gulf between those businesses who could instantly identify that a) this was or wasn’t their target market, and b) that the price point was or wasn’t within their marketing budget.
The fact that the majority of businesses couldn’t identify two of their fundamental business metrics (target market/marketing budget) is more than a little scary.
With secure knowledge of these two fundamentals, you can quickly rule in or out the opportunity. In an effort to try to get to this easy-to-decide method of ruling opportunities in or out, let’s take a moment to explore market share, and see if we can close the knowledge gap just a little bit!
Advice: Good, fast, cheap: pick any two.
I’m sure it started as an MBA-level diagram at either Harvard or Yale, but I first saw it on a t-shirt of all things – a triangle with the words ‘Good’, ‘Fast’, ‘Cheap’ at the corners, and the phrase ‘Pick any 2′ underneath.
It’s an intriguing proposition that not only holds up pretty darn well under scrutiny, but also gives us in the world of business a chance to pause for a minute, and figure out where we are on the diagram – and where we’d like to be.
Thinking it through, there’s three obvious combinations, and a few other less obvious possibilities. Let me walk you through them, and try to find out where you sit…
Advice: Viva le revolution – the future is here (just thought you might like to know)
Not sure if you’re aware of a minor revolution in the world of technology in recent years, but if you’ve ever experienced one of those devices that begins with an ‘i’, then you already know what I’m talking about.
With the advent of the iPhone some 2 years ago, and now with the introduction of the iPhone’s big brother, the iPad, earlier this year, there’s been a significant shift in the way we mere mortals use the internet.
Not only do you see the uptake/market saturation of these button-less devices (iPhones proudly displayed on coffee shop tables), or the ease of use/intuitive controls (young children taking to them like a duck to water!), but there’s now solid proof of the ramifications of their increased usage: new reports show that 1 in 10 searches on Google is now on a mobile device. iPods, iPhones and iPads are both the market leader and the thought leader.
Let’s look into this new revolution a little bit further…
Advice: Leet 101 – a guide to what Gen Y are typing
LOL R U a n00b at leet? Don’t panic! If you *are* a noob (newbie/new to the scene), then this little guide may help you translate a little bit of what anyone under the age of about, oh, 35 or so is probably typing right now.
With the rise of instant messaging (IM) programs, text-based chatting, SMS, IRC and in-game virtual world chatting, your fingers sure do get a little weary of typing common phrases over and over again. Yes, yes, you could pick up the phone and *actually talk to someone*, but when you’re stuck in the cyber world with only a keyboard as your means of communication, shortcuts rule.
The following is a short list of the some common Leet words and their plain-English counterparts. Feel free to use them at will in your next SMS, but also feel free to keep on typing your SMSes in full words, with punctuation and grammar. Old school is still cool.
Advice: What Happens When You Die?
Don’t panic – I’m not talking medical nor theological here – I’m talking purely about you and your business. If you were looking for the medical or theological aspects, try Wikipedia.org, Google, or even progressbaroflife.com.
The phrase ‘what happens if you die’ is one that I’ve heard a lot in my business. To date, I think every major client has asked me that question at some point in our partnerships. While it’s kinda nice that your clients are enquiring about your long-term health and your ability to cross the road without getting hit by a bus, they actually have a point – what would happen to their business if I dropped off the planet – and what would happen to *my* business, and my family, if I wasn’t around?
Lots of things to talk about, namely: chain of command; systems and processes; and the concepts of proprietary vs open source. Still here? Good. No-one’s getting any younger!
News: SMX 2010 in review – blogs/tweets/photos/resources
There’s already a few blog posts and photo galleries appearing, following the success of SMX Sydney 2010. This list is simply a quick attempt to aggregate any resources or post-conference analysis of some of the topics covered. Feel free to shoot me any info, and I’ll add it to the list.
News: SMX 2010 – Day 2: Site Clinic & Harbour Cruise
Wrapping up SMX for 2010 was the famous (infamous??) site clinic – an excuse to get all the speakers up on stage and pick apart a series of web sites for ways to improve their search engine rankings. And also something fun to do to begin to wind down after a very hectic 2 days! In the gallery below, you’ll see the presentation of the iPad to the lucky attendee; the official conference photo; and the ‘Under the Bridge’ Harbour Cruise.