Archive for November, 2010
Advice: Content > SEO > SEM (Content is king)
A fairly striking contrast of events this week prompted this article – earlier this week, I attended the Search Marketing Expo in Melbourne, a two-day program covering all aspects of how to understand search engines (mostly Google!), and ultimately how to get your site to rank higher for your keywords. It’s a pseudo-science, in that the rules change every alternate month, but it is a noble goal – to make your site as ready as it can be to be found by your customers.
In stark contrast, a new client this week needed help with their web site – after paying for ads on some major search engines each month, they found that their visitors to their web site weren’t hanging around, and most certainly weren’t turning into customers.
The short version: the client had been paying for visitors, instead of earning them. Not the best.
Let’s take a look at how to make your web site work *for* you, organically, without throwing cash at the search engines.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 2 Photos
Photo Highlights from Day Two of the SMX/eMetrics/Online Marketer conference in Melbourne, November 16-17th 2010.
News: SMX/eMetrics/Online Marketer Melbourne 2010: Day 1 Photos
Back at SMX once more, this time a lot closer to home! In their inaugural Melbourne event, a combined SMX/eMetrics program arrived under the banner of Online Marketer. While the hashtags for Twitter were a little muddled (#emetrics – but only for day one, #smx – but more predominant on day two, and #ommel for both days), at least the new name had begun to catch on, so by SMX Sydney in 2011, it’ll be second nature.
Huge thanks to Barry, Lisa and Paula, and to the wonderful array of local and international speakers for their time, effort, and expertise. The main conference stream went from serious to advanced topics, and the ever-popular (and free!) Bootcamp stream was excellent for both novices learning about SEO/SEM/social media – but also for those already in the know, to catch up on the latest trends in the industry.
What follows is a selection of the many hundreds of photos from Day One of the conference. Feel free to copy and paste them into your blogs or tweets and give them some captions.