Folio: Cheryl Pearson Florist – Business Cards
First impressions last. And what better first impression can you make for a high-quality florist, than to simply show off their beautiful flowers?
After redesigning their logo, the combined business card/calling card was next on the agenda. Using stunning photography by Trevor Pendock, the best approach was to simplify their message down to just one critical line: You get the best flowers from Cheryl Pearson Florist.
Printed on premium grade card with a light textured surface, the card is on display around Geelong and surrounds, next to the floral arrangements of Arlene’s most prestigious clients.
The reverse of the card follows the same trend of white space and simplicity, and adds in the basic contact points, plus the secondary message: Open 365 days a year. In this way, the card is able to be used either side facing up, for either pure branding, or for branding plus contact information.