Archive for May, 2007
Advice: The customer is always right. But can they also be horribly, horribly wrong…?
Sometimes our customers and our clients earnestly and confidently choose their own path, regardless of our best advice, or our best suggestions of ‘top quality’ products and services. Inevitably, this leads to later dissatisfaction, and distrust in our products and services, and a lack of respect for our business. Even with the best of intentions by both parties, wrong choices can accumulate, and result in bad relationships.
Given that we don’t want this to happen, here’s my list of ways to improve your odds of making sure your customers can make decisions that are both right AND correct.