Advice: How to turn web visitors into web customers
In 1943, Abraham Maslow proposed his “hierarchy of needs” – food, safety, love, respect & acceptance – a series of 5 levels that were the building blocks for every human’s existence. In 2009, I’m proposing a new set of 5 ‘needs’ to be able to turn a web visitor into a customer.
Advice: The ‘one percenters’ – a list of small things every business should/shouldn’t do
If the world of business was able to borrow just one phrase from the world of AFL Football, then I’d hope it was the concept of the ‘one percenters’ – the idea that it’s all the little tiny things that players do that win the game for their team. Get enough ‘one percenters’ going your [...]
Folio: ‘Digital guru’ interview in ProPhoto magazine
I’m happy to say that I’ve just been featured in the latest edition of ProPhoto magazine (Australia), in their recurring section profiling ‘digital gurus’. Quite an honour! This is the first of a two-part story outlining my approach to my career, as well as the history of how I got into photography as a teenager.
Advice: Twitter 101: A primer…
So… what is Twitter? Ah, the multi-million dollar question… Perhaps it’s easier to answer what Twitter is *not*, first:
• Twitter is not exactly like a chat program (MSN, iChat, Skype, etc), but it does let you communicate back and forth with friends
• Twitter is not exactly like sending an SMS from your phone, but it does let you broadcast news and other messages to many people
• Twitter is not exactly like a blog, although it does let you get to know people over time
• Twitter is not exactly like Facebook, although it does let you find people and see what they’re up to
• Twitter is not just a fad – it fills the otherwise empty niche of ‘real-time written communication’ – although it seems to be the mainstream media’s darling this year!
What Twitter *is*, is a free system of writing messages of no more than 140 characters, so that anyone in the world who is also on Twitter can *follow* you, and thereby follow the stream of messages you’re writing.
News: SMX Sydney – Harbour Cruise
Yep – the ones you were all waiting to see: we’ve had the ‘before’ photos – now these are the ‘after’ photos. (Although I hear that there are some *after* ‘after’ photos, too!)
I apologise in advance for the quality of some of these images – but for budding photographers out there, these were in the pitch black, on a rocking boat, with the flash generally off, hand held, and with exposures of usually 1/8th of a second. You should have seen the ones I deleted!
Enjoy! AB
News: SMX Sydney Day 2 – Final ‘Lab’ Session Photos
*Finally* home and organised enough to clean up and upload the final batches of photos from SMX (Search Marketing Expo) Sydney. This was the final session of the conference, a ‘lab’ super-session, to critique four web sites by four teams of SEO/SEM experts, in front of a packed audience… Enjoy!
News: SMX Sydney Day 2 Afternoon session… again…
Photos from Day 2 of SMX Sydney, afternoon session. One ’supersession’ to come, then on to the Harbour cruise…
News: SMX Sydney Afternoon Session – special upload…
Photos of Rand Fishkin’s Day 2 session, plus a huge panorama of the afternoon: a must-see!
News: SMX Sydney Day 2 Keynote & Morning Sessions
Photos ‘live’ (’almost’ live??) from SMX Sydney – Day 2 Keynote and morning sessions…
News: SMX Sydney Day 1 Drinkies
Photos from Day 1 Drinkies at SMX Sydney – Day 2 Keynote starting now…